You know that saying, “Go big or go home”? Large format printing for Auckland customers is the embodiment of that phrase, inviting brands just like yours to take up space and make your mark.

There are many ways to be noticed in this day and age, but one thing that has always attracted attention and boosted sales has been a commitment to scale, both in your business and in your advertising.

If you are a retailer seeking out a new way to bring customers to your doorstep, this format might be the solution you’ve been seeking. To help you explore this well-loved sector of print advertising, we have put together a quick guide to the fundamentals of printing big in the world of retail.

Read on to learn how large format printing can benefit your retail business, our best practice suggestions for designing these banners, and a short breakdown of what large format printing is.

What is Large Format Printing?

Large format printing in Auckland is exactly what it sounds like. It’s an advertising solution that takes standard print graphics and signage and scales them up much, much larger than standard printing. This all includes banners, posters, window decals, wall graphics, and retail displays. In some cases, it may even incorporate truck wrapping, depending on the scale of the decal.

Unlike conventional printing, our large format printing Auckland service uses roll-fed materials (such as vinyl, canvas, or fabric) and specialised equipment to produce clear, high-resolution graphics that can be seen from a distance. If you are in retail, then this means prospective customers can see you coming from miles away.

Ways you might use large format printing in Auckland:

•       Window graphics to advertise current sales or new arrivals.
•       In-store banners to direct customers to product hotspots.
•       Floor decals to promote wayfinding and branded messaging.
•       Hoarding panels for shops under renovation.
•       Point-of-sale displays to upsell products or share key features.

For boutique pop-ups and big-box stores alike, large format printing helps make your space much more dynamic and customer-focused, all while bringing people in.

Why Retailers Love Large Format Printing

If you work in retail, then we don’t have to tell you that visibility is everything. If a customer can see something they want, then they will come in to get it. It’s as simple as that. The larger the display, the bigger the beacon, and the more likely they are to stroll in.

Let’s take a moment to break that idea down a bit. Here is why so many more retailers in Auckland are choosing to go large:

Instant Visual Impact

In a world full of distractions, there is nothing that grabs attention like a large, bold graphic. It might be a sales banner across your storefront or a wall-mounted decal to demarcate a particular area of a big box store. Our large format printing Auckland services, used by retailers, can deliver a significant immediate impact.

Stronger Brand Recall

Customers are far more likely to remember your business if you present yourself confidently and consistently. Using outsize format printing allows you to reinforce your branding across every customer touchpoint, including windows, floors, walls, and even through vehicle wrapping.

Versatility for Promotions

Seasonal sale? Product launch? Grand opening? With fast turnaround times and flexible materials, large format prints are a cost-effective way to adapt your space to any promotion without renovating.

High ROI

Compared to digital ads, which rely on algorithms and fleeting impressions, a well-placed banner or window decal continues to work for you every day, 24/7, without additional cost.

Of course, reaping these benefits depends on how well-designed your large format print is. Luckily, we have a few golden rules to point you in the right direction.

3 Best Practices for Retail-Focused Large Format Designs

After many years of producing some of Auckland’s biggest and boldest signage for retailers, we have three principles that serve us well every time we get printing. If you are embarking on your advertising in this new way, then we hope you take these to heart:

•       Design for distance. After all, your audience is likely reading your large banner from quite far away.
•       Incorporate your brand identity. Use consistent colours, fonts, and tone to ensure the design aligns with your retail brand.
•       Consider the material. Vinyl banners, fabric backdrops, and self-adhesive decals each behave differently. It’s important to choose the material based on where your graphic will be displayed (and for how long).

Large format printing, which Auckland businesses rely on for high visibility, is available for your retail store. If we can leave you with one thing, it’s this: don’t hold back. This is your chance to shout louder, be brighter, and leap higher than any other retail brand in the vicinity. Take it! And get the right people to help you do it.

Go big, not home, with the experts from The Sign Studio.

Calling all Auckland retailers! If you are looking to put your name out there in a big way, we are the team to help. With our largest digital print topping out at over 250 square metres, we have the in-house facilities and printing expertise to equip you with everything you need.

Get in touch today to get your large format printing Auckland-wide.