We’ve all spent time idling in traffic, or staring out of windows to watch the passage of cars while we’re supposed to be doing something else. Cars are everywhere, more a part of our daily lives than any billboard, and yet so many businesses don’t take advantage of the opportunity sitting right in their parking lots.

With vehicle signage Auckland businesses like yours stand to gain a lot of traction with a limited budget. Not to mention, the reach on a wrapped vehicle extends much further than a static piece of physical advertising.

This blog post is all about maximising your reach using this kind of physical advertising, so strap in as we explore everything from the theory behind the approach to some of the most popular case studies that have used vehicle signage in Auckland over the years.

Vehicle Signage Auckland Options that Increase Your Reach

Vehicle signage in Auckland is one of the best ways to get your company into the minds and hearts of your ideal customers, especially if you’re just getting started. It’s not reliant on an algorithm, or your customer taking a specific route to work and home each day. These vehicles can go anywhere and everywhere, carrying your message the entire way so that anyone who might need your services can see it.

If the vehicle you choose takes a repetitive route through town each day, all the better. Studies show that most customers – even if they fit the ideal customer profile – must see a piece of advertising multiple times before they act on it. As such, a vehicle can immediately become a mobile marketing opportunity, one that extends your reach beyond what budgeting for a single billboard or sign might do.

But don’t just take our word for it. Let’s explore some of the more concrete ways companies have used vehicle signage in Auckland over the years to boost their brands.

Vehicle Signage in Auckland: The Highlight Reel

Red Bull Gives You (Marketing) Wings

If you’ve taken a spin around Auckland, you’ve likely seen one of the iconic Red Bull Mini Coopers taking on the road in the beach-driven suburbs. They’re tough to miss, with an oversized Red Bull can and a vehicle wrap in the iconic winged-out colours heralding their arrival everywhere they go.

Not to mention, the free drinks flowing from these parked vehicles at Auckland events make them a mainstay in the local consumer consciousness.

This is a pretty genius strategy by Red Bull, because iconic vehicles like this tend to get consumers thinking, “How long has it been since I last had a Red Bull? Man, now I’m kind of craving one!”. Easily-distributed samples, countless photo ops, and organic social media shares all contribute to the ingenuity of this particular piece of vehicle signage, and it’s a technique other companies can use to boost their brands, too.

Coca-Cola’s Gift to Vehicle Signage

The holidays are a wonderful time of year all around, but they’re especially exciting for big brands seeking new ways to make sure they make an appearance on Christmas Day. Coca-Cola took on a new angle recently, blending a digital storytelling campaign with massive decorated semi-trucks that shone with Christmas lights.

These branded trucks carried an image of the Christmas Coca-Cola polar bear, blaring “Holidays Are Coming” all over town. In terms of vehicle signage in Auckland, this was a triumph because the campaign reverberated Coca-Cola’s message around the world, capturing the international spotlight for the 2020 holiday period.

In fact, these have become so iconic that the trucks themselves now signal the start of the holiday season in many countries.

Welcome to Hell, We Deliver

Finally, we must tip our hats to one of the biggest names in unique branding in Aotearoa: Hell’s Pizza. These pizza slingers take a ‘dead on revival’ approach to their marketing, and this was never made more clear than when they decided to wrap hearses in the iconic Hell’s branding and send them out as delivery vehicles.

While this was a limited marketing campaign, knowledge of this iconic movie persists for Kiwis to this day. This move actually hearkens back to the origin of Hell’s Pizza, when the edgy startup owners would drive reclaimed, re-wrapped vehicles around different cities to make their mark. It’s no wonder this company has been leaving the competition for dead for years now.

How to Reap the Rewards for Yourself

The best way to tackle adopting vehicle signage in Auckland for your business will depend on what you offer, who you offer it to, and how many vehicles you have to utilise. Are you targeting a specific customer group to boost uptake across the board, or are you choosing vehicle wrapping for your entire fleet to enhance brand awareness from Northland to Franklin?

Before getting started, ask yourself: how can I encourage my customers to respond with [X] action? Hype marketing is a great way to boost brand awareness, but to effectively use vehicle signage Auckland-wide and across the country, encouraging your target consumers to take a specific action will guarantee the best return on investment (ROI) for your advertising budget.

Blend the practical, consumer-driven approach with a visual flair, and you’ve got a recipe for success on your hands. Now, all you need is a vehicle wrapper.

Luckily, we can help with that, too.

Wrap it up with The Sign Studio.

You’re after a rolling billboard, and we’re the team that can make it happen. Whether you’re equipping your entire fleet with a splash of delicious branding or focusing on a single campaign, our creative vehicle signage Auckland sign-wrapping team is here to tackle every step of the process so you can focus on what you do best.

Turn every trip into a branding opportunity. Start grabbing their attention today.