Auckland has been voted one of the most liveable cities in the world more than once, and the vibrant commercial landscape plays a part in creating colour and drawing people in. If you are running a business in Auckland, you will already know that this level of vibrancy also translates to hot competition when it comes to getting the attention you need from prospective customers and clients.
A pivotal aspect of grabbing that all-important attention is high visibility. While you may feel like a DIY approach has worked for you in the past, good signwriters Auckland-wide are upskilling all the time, and emerging technology means that contemporary signwriting techniques are spreading fast, so if you want to keep up, it’s time to put down the paintbrush and call in the experts.
If you already have professional signage but have not updated it for years, chances are you are demonstrating a lack of care, and that’s not what you want when it comes to brand visibility! Read on to understand five of the top reasons you should be looking to hire a professional signwriter in Auckland.
1. Polished Branding
Signage is like anything else. When you want it done properly, you look for a provider with the proven skills and experience to get the job done right. If you want a quality product that reflects your brand in positive ways, you look for signwriters Auckland-wide who can produce a finished result that you will be proud to display. As the industry has moved from print to digital, some businesses got left behind, so look for a company that has kept up with new technology as it has emerged. This will ensure that your signs stand out from the crowd in the right way.
2. Quality Construction
While signs can be indoors or outdoors, static or mobile, there is one point you should never compromise on when you use a professional signwriter in Auckland to get your business noticed. Quality construction is paramount if you need to add some flair to your window, highlight your in-store offerings, or ensure that your company vehicles leave a positive impression when they are zapping around town. Choose a signwriter who cares about their work and has the tools to produce exceptional quality.
3. Durable Results
While it may be tempting to skimp on your signage, the best signwriters Auckland-wide will tell you it’s not worth saving a few bucks up front if your sign doesn’t have the durability required to stand up to the rain, wind, temperature changes, and the foot traffic that it will be exposed to over its lifetime. Opting to invest a little more upfront will ensure that your signs are able to stand the test of time. Nothing looks worse than peeling, flaking signs that are losing their lustre. You want fresh signage that can handle some weather and traffic without showing visible signs of wear and tear. If you choose quality, you won’t need to deal with premature replacement costs or damage to your brand reputation as your sign rapidly ages out.
4. Creativity & Customisation
Selecting signwriters in Auckland with the knowledge and skills to offer creative solutions will ensure you get access to various customisations that will help your brand to pop. You may want a sign that incorporates unique shapes, custom graphics, or special effects like 3D elements or lighting, and you should expect that your professional signwriter can offer all this and more. It’s important to look for a crew that can design, manufacture, and install your sign, as these are the people who will have an end-to-end understanding of what is necessary to blow the competition out of the water when it comes to helping you stand out.
5. Regulatory Compliance
Each town and city council in New Zealand has rules regarding signage. For instance, signwriters in Auckland who are installing your free-standing sign or billboard must ensure they are placed a minimum distance of 2m from other free-standing signs. Your signs can only advertise the services, activities, business, products, or events available at that particular premises. Selecting a professional team to take care of your signwriting requirements will help you stay compliant and avoid any costs or complications you might incur if you contravene local requirements.
Get in Touch
If you are ready for a polished, cohesive presence that stands out from the crowd, The Sign Studio are the signwriters in Auckland serving up exceptional outcomes for businesses across the region. We offer illuminated signage, vehicle signage, 3D-fabricated, sandwich boards, billboards, frosted windows, truck wraps and more.
We have been in the business for over 15 years and offer an end-to-end service that covers design, manufacture, and installation. Get in touch today to explore how we can enhance and elevate your business’s presence.