Most signs you’ll invest in as a business owner will be permanent in some way. You’ll either affix them to the outside of your building, hang them above your checkout counter, or mount them throughout your space to help your customers find their way around.

If you’re a small business owner and staring down a large or intimidating bill for permanent signage, then there’s an alternative you can look into: custom sandwich board signs. These are an excellent way to get your small business’ brand out into the world in a budget-friendly way, taking up space on the footpath, and it’s excellent for a variety of other reasons as well.

Custom sandwich board signs punch above their weight.

For something so simple, a custom sandwich board sign works surprisingly hard for your business. It lives on the footpath, right where your customers are passing every day, and becomes your own tiny little billboard working all day on your behalf.

Unlike fixed signage (which only helps once someone is already looking at your building), a sandwich board is designed to grab attention and direct it toward you. It turns “walking past” into “walking in”, which is a huge boon for brick-and-mortar small businesses.

Custom sandwich board signs are also incredibly flexible. You can have different signs focused on unique promotions, you can shift them to catch the best angle for foot traffic, or reposition them to promote your latest daily special. While a permanent sign can do one thing well, a great sandwich board can do whatever you need it to do today. That’s a big win.

Custom sandwich board signs are surprisingly good for your brand.

Just because a footpath sign is affordable doesn’t mean it can’t be memorable. In fact, custom sandwich board signs often act as a customer’s very first impression of your business, snagging them long before they see your window decals or talk to your staff.

That’s why good design matters so much. The details add up, especially if you’re competing in the attention Olympics with every other shopfront on the street. Your customers only have so much bandwidth, so getting yourself in their line of sight with the right messaging is a massive unlock for you and your bottom line.

Custom sandwich board signs are ideal for promotions.

This is one of the best tools you can have if you run seasonal promotions or if you’re constantly trying new things. You can highlight a new product, advertise a sale, or draw people toward an event you’re hosting (all without investing in an entirely new signage suite every time).

If you head out into the world to advertise your business in spaces like markets or expos, sandwich boards can even function as your “main signage”, giving you a professional advantage that doesn’t demand you take your entire signage ecosystem with you.

On top of all that, if you’re in the early stages of your small business and you want to keep your overheads flexible, then this is one of the smartest investments you can make.

Custom sandwich board signs are built to last.

Finally, one of the biggest misconceptions about sandwich boards is that they’re somehow flimsy or temporary. But if they’re designed and made by a reputable signage studio, they’re not at all! A well-made board from a proper signage studio is anything but.

We use aluminium frames, UV-resistant prints, weatherproof panels; anything necessary to keep your board looking sharp through whatever Aotearoa’s weather can throw at it. After all, the last thing we want is for you to need a new board every couple of months because the materials wear out too quickly.

At the end of the day, it comes back to simplicity. A custom sandwich board sign lets you show up where your customers already are: on the pavement, coffee in hand, heading from A to B.

And if you are a small business, then we don’t have to tell you what a massive advantage it is to have a flexible, affordable signage solution in your back pocket.

Get a custom sandwich board sign that embodies your brand perfectly.

We’re The Sign Studio, your resident signwriters with a flair for creativity and branding! If you’re embarking on your business journey and need signage to attract your ideal customers, we can help.

Get in touch with the creative signwriting team at The Sign Studio today.